Despite its scale, India’s household appliance penetration remains relatively low, with washing machines in just 30% of homes and air conditioners in 10%, indicating considerable room for growth.“India is not just our largest overseas market but also a strategic hub for growth in the Global South,” said Lyu.“The Sri City plant marks a milestone in our journey to become India’s true national brand in consumer electronics.”With its coastal location near Chennai, the Sri City plant is well-positioned to serve not only southern India – currently underserved by LG’s northern and western plants – but also nearby export markets across South Asia and the Middle East.
Its customer call service supports 12 Indian languages, a rarity even among local competitors.“The Sri City facility is not just an investment in bricks and mortar,” said Lyu.“It’s a commitment to delivering innovation from within India, for India and beyond.” IPO ON INDIAN BOURSELG is expanding its facilities in India as an alternative to China amid escalating trade rows between the world’s two largest economies – the US and China.
South Korea’s LG Electronics Inc.has broken ground on its third home appliance manufacturing plant in India with a $600 million investment to expand its production footprint in one of the world’s fastest-growing consumer markets.
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