LVMH’s U.S. CEO is glad ‘pretty annoying’ quiet luxury trend has died

Quick Summary:

Anish Melwani, US CEO for LVMH which owns Dior, Fendi, and Tiffany, is glad 'quiet luxury' is over.

The idea of 'quiet luxury' began circulating most notably online, courtesy of the TV show 'Succession'.

Anish Melwani, the chairman and CEO of LVMH U.S., said understated brands have always existed within the LVMH portfolio, and even labels associated with status dressing go through cycles of dropping their monogram.

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Article Details

Author / Journalist: Eleanor Pringle

Category: EconomyBusiness

Markets: United States

Topics: Tariffs LVMH Europe Luxury Shopping

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-05-08 @ 15:04:47 (12 hours ago)

News Timezone: GMT +8:00

News Source URL: fortune.com

Language: English

Article Length: 657 words

Reading Time: 4 minutes read

Sentences: 5 lines

Sentence Length: 132 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Fortune

News ID: 28495348

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